Steve Bayliss

Independent Director

Steve was appointed an Independent Director of Just Life Group on 18 November 2022.
Steve Bayliss is one of New Zealand’s most experienced and awarded marketing professionals.
Steve’s career started with international brewer Lion Nathan where it culminated in an Australian-based role developing and teaching marketing best practice across New Zealand, Australia, and China.
After a period based in the USA in the FMCG/Bottled Water sector, Steve returned to New Zealand to take up the role of GM Marketing and Innovation at Air New Zealand in 2004.
Steve then moved to Foodstuffs New Zealand in 2011, setting up a central function serving the two cooperatives across marketing, public relations, customer experience, CRM, Advanced Data and Analytics, and Acquiring functions.
Steve also served as Chief Creative Officer at Sky Television, helping reinvent the business. Moving from a linear broadcaster to a data-rich, modern digital business.
Steve is a published business author, professional director, and consultant.  He holds a Bachelor of Commerce from Otago University.