Anthony Gadsdon

AJ is an experienced entrepreneur with over two decades of experience in the FMCG industry, specialising in product development, brand management, and market expansion.

As the co-founder of Essano, New Zealand’s leading cosmetics brand, AJ spearheaded numerous successful product launches across multiple categories including Skincare, Haircare, Bodycare, Giftset, and Home Fragrance.

AJ’s expertise lies in forging strategic partnerships and leveraging market insights to drive growth and maintain market leadership. With a proven track record of launching and scaling brands internationally, he established a presence in key markets such as New Zealand, Australia, Singapore, Malaysia, China, UK, and the USA.